Coming Soon · Established 2026

Town & Terrier

Apothecary-grade care for the modern dog.

Three considered products. Vet-consulted formulations. Made in small batches in the United States. Be first on the list and we'll send 20% off at launch.

The First Three

Three things, done well.

We don't believe in the 47-SKU brand. The first Town & Terrier collection is built around what dogs actually need — and what owners actually want to keep on the shelf.

No. 01

Restorative Shampoo

Colloidal oatmeal, aloe, and omega-3 for skin that itches, flakes, or remembers when it didn't.

Coming Soon

No. 02

Coat Conditioner

Argan and pro-vitamin B5 leave coats soft, shiny, and tangle-resistant. The bath-day finisher for any breed.

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No. 03

Paw & Nose Balm

Beeswax, shea, and calendula. For cracked pads, dry noses, and the four blocks home in January.

Coming Soon

Our Story

For the dog that gets you out of bed early.

Town & Terrier started the way most things worth doing start — with a small frustration. Specifically: why is the dog shampoo sold in the same aisle as carpet cleaner?

We think dogs deserve products formulated with the same care as the things we put on ourselves. So we made a small line of grooming and care products — vet-consulted, clean-ingredient, made in the United States in small batches.

No 47-SKU range. No subscription gimmicks. No marketing-speak about "fur babies." Just three considered products, built for dogs whose owners actually pay attention.

Why Town & Terrier

Four things we won't compromise on.

Apothecary-grade

Formulated by people who read the dermatology journals, not the marketing decks.

Honest ingredients

Every component listed. No parabens, no sulfates, no fragrance loopholes.

Made in the USA

Small-batch manufacturing in the United States. Traceable, accountable, slower on purpose.

For the long walk

Built for dogs who actually use their gear. Tested by the kind of owners who notice.

Be First

Join the list, and we'll send 20% off at launch.

One announcement when we go live. Then we stay quiet unless we have something worth saying.